|Nebraska Regional Service Committee of Narcotics Anonymous|
Why public relations is important to the NA Member: The Narcotics Anonymous message is "that an addict, any addict, can stop using drugs, lose the desire to use and find a new way to live." Our relations with the public enable us to share this message broadly so that those who might benefit from our program of recovery can find us. We perform public relations service to increase the awareness and credibility of the NA program. We share our message openly with the public at large, with prospective members, and with professionals. Maintaining an open, attractive attitude in these efforts helps us to create and improve relationships with those outside the fellowship. Establishing and maintaining a committment to these relationships, can help us to further our promary purpose.
The spiritual principles of our steps, traditions, and concepts guide us in pursuing our public relations aims and our efforts to enhance NA's public image and reputation. These principles apply to our community and service efforts as well as to the personal behavior and attitude of individual NA members.
The following points are goals that we can strive to fulfill in making NA a visible and attractive choice for addicts:
PR Basics: PR Basics contains material from the Public Relations Handbook which has been simplified. It was designed for members who are considering PR/PI service and desire to gain a basic understanding of PR principles.
- We clarify what services NA can and cannot provide to the community.
- We make NA members more aware of their role in NA's public image.
- We aim for the public to recognize NA as a positive and reliable organization
- We develop valuable relationships with professionals and the general public.
Public Relations Handbook: The Public Relations Handbook is a service tool which encompasses various facets of NA public relations including planning, the media, criminal justice professionals, treatment, healthcare, phonelines, internet technology, event planning, fellowship development, and government. Much of the Public Relations Handbook's support material is updated regularly to meet the changing needs of our public relations service efforts. The resource material includes:
Resources for Chapter 2: Core Public Relations Principles
Resources for Chapter 3: Effective Services/Planning
Resources for Chapter 4: Preparation and Training for Interacting With The Public
Resources for Chapter 5: Media
Resources for Chapter 6: Criminal Justice
Resources for Chapter 7: Treatment
Resources for Chapter 9: Phonelines
Resources for Chapter 10: Internet Technology
Resources for Chapter 11: Event Planning
Resources for Chapter 12: Fellowship Development
Planning Basics: Planning for NA services asks us to think ahead, take time to prepare and develop action plans to reach identified goals. Opportunities for planning begin with the identification of issues that affect our ability to provide consistently effective services. This booklet provides information on how to plan for services and includes a facilitator's outline and a service inventory.